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CORE INNOVATION THEMES, SPRING 2018 Blurred Reality: People are navigating the blurry landscape of reality that is augmented, virtual, alternative and mixed. They are in the midst of aligning their minds around the thrill of transformative novelty intersecting with the threat of mind manipulation. The opportunity here is to gain a deeper understanding of human desire and how these new technologies will influence long term consumer behavior once the buzz has worn off. Mind Qu

How Deep Desire Drives Innovation Insights about what people crave for the future Proposed Journal Summary 19 January 2018 Chapter Descriptions Chapter One, Craving Coherence People in organizations crave the integration of diverse elements, relationships and values - a state of coherence that enables them to thrive. They want systems to work! The absence of coherence leads to dysfunction, which thwarts creativity and innovation. In this chapter, you’ll learn why people cr